Kate Winslet has been named as a worldwide ambassador for L’Oréal Paris, with the purpose of encouraging women to “never doubt yourself; we’re all worth it.”

The Titanic star has long been a global ambassador for Lancome, and she was the face of the Tresor fragrance, which became one of the French brand’s best-selling perfumes.

In a statement, Délphine Viguier-Hovasse, global brand president of L’Oréal Paris, stated, “Kate Winslet is a true icon — in film and as a strong woman, an empowering voice in our mission at L’Oréal Paris: Believe in yourself, so the next generation doesn’t doubt it for a moment.”

Kate Winslet shares our mission for being at L’Oréal Paris — to empower women to realize their value, cherish their beauty, and dare to be themselves — with her knack for elevating women’s stories and helping those without a voice.

Kate Winslet said of the latest revelation, “It’s taken work to get to a place where I make no apology for who I am, where I accept my flaws. I’m delighted to join the L’Oréal Paris sisterhood to say: it takes courage and strength to believe that you are worth it. Sometimes, you may not feel worth it at all… We all have moments like that, and that is what makes us all human. But the more you say these words and believe in everything that you truly are, and however you identify, then with time and belief in yourself, you too will feel worth it.”

Kate Winslet is enthusiastic about portraying women whose experiences have never been aired on television, bringing long-forgotten heroines back into the spotlight. She narrates the true story of pioneer fossil hunter Mary Anning in her most recent performance, Ammonite, the second movie from filmmaker Francis Lee. Kate Winslet plays Anning, a woman whose discovery of the 19th century’s most famous fossils were reappropriated by her male peers.

She’s now set to be the face of L’Oreal Paris Preference, a brand of at-home hair dyes that costs roughly €11.99.

Kate’s campaign will debut in late summer, and we expect her to feature on a box with her hair dye, much as Holly Willoughby does for Garnier’s at-home hair dye that she applies herself.

Winslet, who rose to prominence in the film “Titanic” at the age of 21, has received praise for her honest depiction of a damaged investigator in the American crime thriller TV series “Mare of Easttown.” Winslet claimed in a recent interview with the New York Times that she prevented director Craig Zobel from editing “a bulgy bit of belly” from a sex scene in the show’s promotional poster.

Kate Winslet utilizes her celebrity to promote topics that align with L’Oréal Paris’s values: equal rights, feminism, inclusivity, and sustainability.

Kate looks wonderful in the first Preference marketing image, and we’ll soon be seeing her stare from the shelves in-store as we go down the cosmetics department.

“Eternal Sunshine of the Spotless Mind,” “Revolutionary Road,” and “Little Children” are among the films in which Winslet has appeared. In 2008, she earned her first Academy Award for “The Reader.”

Her next film projects include James Cameron’s “Avatar 2,” for which she learnt to freedive.