Kim Kardashian’s most recent company trademark registration was slapped with the “aht aht” by a Black business owner who claims she owned the name first.

Kim’s Kimsaprincess business submitted trademark applications for the names SKKN and SKKN BY KIM earlier this year, before announcing the upcoming relaunch of KKW Beauty under a new name. Beauty Concepts LLC, a firm that provides salon, skincare, and beauty spa services under the name SKKN+, has subsequently issued her with a cease and desist notice.

KKW fully closed on August 1, and now the beauty mogul has gone forward with her legal team to register a new trademark that would kick off her blossoming enterprise under the names “SKKN” and “SKKN By Kim.”

Cyndie Lunsford, the company’s owner, wrote a letter on July 21 explaining how she has run a salon providing skincare and spa services under the SKKN+ brand name for the previous three years. Lunsford’s firm claims to have submitted a trademark application for the SKKN+ moniker on March 28, two days before Kardashian’s March 30 submission.

Cydnie Lusnford, 28, is teh founder of SKKN+, a small, black-owned business focusing in facials, chemical peels, and waxing, in 2018. The salon is presently booked through October and is quite popular in its Brooklyn neighborhood.

Lunsford further claimed that a comparable trademark would cause “market confusion” since the names are “nearly identical in appearance.”

“I painstakingly built my successful small business with my own sweat equity, hard work, and research,” she went on to say.

“It’s clear that I established my brand first.”

“As a young black woman, my mission with SKKN+ is to provide quality skincare and curated full body experiences to enhance each client’s self-care regimen.”

But, being the celebrity beauty mogul that she is, Kardashian’s attorneys are firing back, claiming that they did nothing to merit Lunsford’s legal threat.

“We certainly appreciate and support small businesses, and our hat is off to Ms. Lunsford. But the question at hand is one of trademark law and we’ve not done anything deserving of legal action by her.”

Erik M. Pelton, Lunsford’s attorney, stated that it was difficult to imagine that the SKIMS founder and her legal team were unaware of the earlier use of the term, “or knew and adopted the SKKN brand name anyways to steamroll a small minority business.”