On Friday, June 6, Prince Harry and Meghan Markle announced the birth of their daughter. A domain registration in the toddler’s name was inexplicably acquired on the day of her birth, according to reports.

The URL was created through GoDaddy on Friday, June 4 – two days before the Duke and Duchess of Sussex announced Lilibet “Lili” Diana to the world.

The domain’s owners have remained anonymous, according to Mail Online, since it was acquired through an intermediary “Domains By Proxy” in Scottsdale, Arizona, whose slogan is “Your identity is nobody’s business but ours.”

Although the purchase of the domain has yet to be confirmed from the horse’s mouth, royal experts think it was done by the Sussexes because it was purchased before the public knew the kid was born or what Harry and Meghan had named her.

Angela Levin, a royal expert, told Good Morning Britain: “They’ve made a domain, Lilibet Diana. The domain is that nobody can use that email and they can use that for any sort of commercial work they want to. They’ve licensed it.”

A domain is a unique identifier that allows for administrative autonomy, authority, and control on the internet.

It’s also usual for celebrities to acquire websites in their child’s name before announcing a birth in order to prevent having to acquire it at a later date at a higher price.

Jay Z and Beyonce, as well as David and Victoria Beckham, have each registered trademarks for their children. The practice has spread to the general public, with an increasing number of parents acquiring domain names for their children to protect their digital identities.

The domain lilibetdiana.co.uk was also purchased, but just yesterday, amid rumors that the pair plans to establish a foundation in their daughter’s name, similar to the Archewell Foundation for their firstborn child Archie.

After suffering with royal life, Harry and Meghan stepped down as senior working royals in early 2020 in order to pursue personal and financial freedom. They’ve established their Archewell Foundation and negotiated multimillion-pound partnerships with Netflix and Spotify.

The Queen ordered them to relinquish their ‘Sussex Royal’ designation when they decided to step down as working royals in February of last year, a month after they emigrated.

On Twitter, a flood of reactions flowed in, with the majority of people angry that Harry and Meghan would be able to profit on the Queen’s moniker after purchasing a domain in their daughter’s name. “The ultimate insult! Licensing the Queens private family nickname to make money from it,” one of them said.

“I don’t believe for one minute naming their child Lilibet is an olive branch… ‘it’s about the Sussex’s strengthening their brand’s link to royalty’ Larcombe,” said another.

A third remarked, “Yes I’m still stunned that they can still find new lows! It’s heartbreaking that they’ve used Lilibet AND will merch that babies name the Queens special family name (it looks likely they registered domains in Lilibetdiana and similar ).”

The next person said, “They registered a domain name for Lilibet Diana? I am not surprised really.”

One said, “Think its better that @ClarenceHouse dont hand out the titles genetic pain and all. The poor little merchandise doesn’t need it, not many babies are born with a domain name. Wont be long until they’re selling lilibet undies.”

“Message from my parents “Thank you for your continued kindness and support during this very special time for our family”. PS they gave me my very own domain name. And I will be trademarked. Oh how lucky to be marketed as a BRAND, new baby. Lili (infringe my rights and I’ll sue),” another added.