Donald Trump’s blog, which had been greeted by admirers as his triumphant comeback to the internet, was taken down on Wednesday, 29 days after it was created.

It was just around three Scaramuccis old. Noah’s Ark lasted longer.

According to CNBC, Jason Miller, the former president’s page, From the Desk of Donald J. Trump, is “just auxiliary to the broader efforts we have and are working on.” According to CNBC, Miller did not disclose any further information on the nature of such initiatives. “Hoping to have more information on the broader efforts soon, but I do not have a precise awareness of timing,” he added. It is not difficult to translate this. Trump became bored and withdrew. And Miller has no idea what the former president intends to do next.

There was evidently too little traffic to make it profitable, and Trump was dissatisfied. Where did things go wrong?

The proper argument isn’t “the blog was filled with bombastic and hateful rhetoric.” A blog may succeed despite its bombast and hatred.

Trump began using the blog after his Facebook account was disabled the day after the brawl at the United States Capitol on Jan. 6. In the aftermath of the riots, Trump’s Twitter account was also blocked.

Mr Trump’s website collapsed on Saturday as a result of a message about the continuing election “audit” in Arizona, which featured bogus charges of voting fraud, such as “seals were broken on the boxes that hold the votes, ballots are missing, and worse.”

Trump’s staff publicly explained the decision to deactivate the “From the Desk of Donald J. Trump” webpage as part of the process of developing a wider internet footprint. However, aides privately admitted that the site was proving to be more of a nuisance than a bullhorn.

“It was more of a hassle than anything else, and it wasn’t getting as many views as the team would have liked,” said a source close to the decision to remove the blog. “It was drawing more negative press than positive press.”

Blogging requires some work as well, and Trump wanted instant results, according to the Washington Post. According to an unidentified aide, “the former president wanted to open a new ‘platform’ and didn’t like that this platform was being mocked and had so few readers.”

His blog received less than 212,000 interactions in its first week, and traffic to his platforms has dropped in subsequent days.

According to a Washington Post investigation, Mr. Trump’s social media engagement has reached its lowest point since the start of his presidential campaign.

Mr Trump stated on his website on May 24 that traffic “would be even greater if we were still on Twitter and Facebook, but since Big Tech has illegally banned me, tens of millions of our supporters have stopped using these platforms because they’ve become ‘boring’ and nasty.”

Creating and sustaining a social media site free of Big IT influence might cost tens, if not hundreds, of millions of dollars, according to tech experts. It would be necessary to acquire computer systems capable of processing his admirers’ behavior — every like, remark, share, and video play. To keep those servers running, expensive engineers would have to be employed. And, as multiple computer experts told POLITICO, cutting down on these expenditures might result in a website that fails every hour.

“This isn’t going out and buying a PC from Walmart, and connecting to the internet and hosting a website,” said Keith Townsend, a technology consultant who specializes in cloud computing. “This is very complicated stuff that is extremely costly, and who’s going to fund it when it’s not making money?”

I’m curious what the ex-president will do next. I don’t need to bore a hole in my head to figure this one out. He’ll keep making pronouncements about “junky” racehorses and occasionally politics, he’ll do rallies again, and I’m sure he’ll seethe. Although the blog has joined its fellow citizens in the great online beyond, this is unlikely to be Trump’s final attempt to find a method to write.